Mobile Apps in Vietnam Report

The Mobile Apps in Vietnam report from Statista provides valuable insights into the mobile market, focusing on mobile internet usage, app categories, user behavior, and popular mobile apps in Vietnam. This article will delve into the key findings of the report, highlighting the growth and impact of mobile apps in Vietnam.

Mobile Internet:

With a total population of 97.58 million people in Vietnam, mobile internet usage has become pervasive, with 96% of internet users accessing the internet through mobile devices. This widespread adoption is expected to continue, with the number of mobile internet users predicted to increase to 82.15 million by 2025. The dominance of Android and iOS as the leading mobile operating systems in Vietnam is evident, with Android capturing over 60% of the market share, followed by iOS with more than 35%. Apple and Samsung emerge as the top mobile vendors in the country, reflecting their strong presence in the Vietnamese market.

App Overview:

Consumer spending on mobile apps in Vietnam witnessed significant growth in 2020, with a remarkable 179.4% increase compared to 2018. The total number of mobile app downloads reached 2.78 billion in 2020, with games being the most downloaded category on Android, accounting for 64.5% of the downloads. Leading Vietnamese app publishers on the Google Play Store include Zalo Group, LuuTinh Developer, and Recorder & Smart Apps. On iOS, Facebook, YouTube, Zalo, Messenger, and TikTok emerge as the most popular apps among users. The impact of the COVID-19 pandemic and social distancing measures led to increased app usage and changed user habits, further driving the growth of the mobile app market in Vietnam.

User Behavior:

Vietnamese internet users exhibit a preference for entertainment activities over work-related tasks. Chat/messaging, social networking, and entertainment/video are the most popular online activities among Vietnamese users. Mobile app usage per week has increased by 31%, with individuals using an average of 22.1 apps. Social media platforms attract a large audience in Vietnam, with 72 million Vietnamese people using social networks. On average, Vietnamese users spend 2 hours and 21 minutes daily on social media platforms, highlighting the significant role these platforms play in their daily lives.

Social Media Apps:

Among social media apps, Facebook holds the highest share of respondents, followed by YouTube, Zalo, Instagram, and TikTok. Facebook remains the leading mobile app for short videos, followed by YouTube and TikTok, indicating the popularity of video content consumption among Vietnamese users.

Mobile Game Apps:

The COVID-19 pandemic has led to a surge in demand for mobile gaming globally, and Vietnam is no exception. Downloads and usage of mobile game apps experienced significant growth in 2020. Garena Free Fire, Arena of Valor, and PUBG Mobile emerged as the leading mobile esports games in Vietnam, reflecting the country’s enthusiastic participation in mobile gaming and esports activities.

Dating Apps:

Vietnam, with its young population and dynamic economy, presents potential opportunities for online dating service companies. The report reveals that 46% of respondents used mobile dating apps, primarily for long-term relationships, meeting new people, and entertainment purposes. Tinder emerged as the leading dating app in Vietnam, followed by others such as OKCupid, YmeetMe, and Coffee Meets Bagel, highlighting the increasing popularity and acceptance of online dating among Vietnamese users.

Food Delivery and Ride-Hailing Apps:

The food delivery market in Vietnam is vibrant, with ShopeeFood and GrabFood dominating the market share. The COVID-19 pandemic has led to a shift in focus towards delivery services and promoting cashless transactions in the ride-hailing sector. Grab remains the leading ride-hailing service in Vietnam, followed by Be and Gojek, as these platforms adapt to changing consumer needs and preferences in the transportation industry.

In conclusion, the demand for smartphone usage has witnessed a rise, leading to an increase in the number of phone applications to 25.7 compared to 22.1 applications in 2020. The usage of multiple applications is particularly prevalent among individuals under the age of 26. Vietnamese users allocate approximately one-fifth of their daily time to social networking applications, video watching, and messaging/online calls. The remaining time is spent on gaming applications, online searching, and shopping, especially during quarantine periods. The provided report from Statista offers an overview of mobile app usage in Vietnam in 2021, highlighting how these apps were influenced and evolved as a result of the pandemic.

Key Points Summary

1. Mobile internet usage in Vietnam is widespread, with 96% of internet users accessing the internet through mobile devices.
2. Android and iOS dominate the mobile operating system market in Vietnam.
3. Consumer spending on mobile apps experienced significant growth in 2020.
4. Games are the most downloaded category, followed by tools, photos, social networking, and entertainment apps.
5. Facebook, YouTube, Zalo, and TikTok are among the most popular apps in Vietnam.
6. Vietnamese users prioritize entertainment and spend a significant amount of time on social media platforms.
7. Mobile gaming witnessed a surge in demand during the COVID-19 pandemic.
8. Tinder is the leading dating app in Vietnam, with a significant percentage of the population using dating apps for various purposes.
9. ShopeeFood and GrabFood dominate the food delivery market, while Grab leads in the ride-hailing sector.

For comprehensive support and guidance in understanding and leveraging the insights from the Mobile Apps in Vietnam report, contact our Vietnam team. We can assist your business in capitalizing on the opportunities presented by the dynamic mobile app market in Vietnam.